Newsletters, Newsflashes, and Bulletins are a great way for us to keep in touch with our members. They are also a fantastic way for our members to ensure they are kept up to date with changes in the profession.
They also provide another benefit to all of us. They allow us to look at the statistics of the delivery, read, click, unsubscribe and removal due to cleaning, and this helps us gauge what going on in the market that may affect our members business.
With this information, we can tailor our messages, develop new material and provide information to the regulators that will help us help you make a success of your Home Inspection service.
We’ve been doing this over the last 5-years. This has helped us work on your behalf with the Ministry of Government and Consumer Services, Transport-Canada, Health-Canada, the ESA, the CSA, the WSIB, RECO, and the other associations.
It is through your readership, your participation and your engagement with your Association that ensures someone is doing something on your behalf while at the same time raising the standards of the profession in the consumer’s eyes.
Here’s a little sample of some of the statistics we have gleaned.